APPROACH

Role: Art Direction

Commissioned by Waldorf Astoria Ras Al Khaimah, the project involved the creation of a set of photographic images for seasonal use across the hotel’s digital channels.

The festive campaign approached the season with restraint, using colour, movement and atmosphere in place of conventional festive decoration.

One series unfolded within the hotel suites, where balloons, feathers and cake introduced moments of celebration against the luxury of the interiors. Another responded to the architecture itself, using light, scale and flowing garments to establish a dialogue between the figures and the surrounding spaces.

Rather than telling a single story, each image was designed to stand independently while contributing to a cohesive festive campaign.

lizlotz161@gmail.com