APPROACH

Role: Creative Direction • Art Direction • Prop Design

Developed for Georgian designer Shema Meporash's Supernatural Superstars collection, the imagery was created to communicate the theatricality, ambiguity, and versatility of the collection through a distinct visual world.

Dalí's work provided the starting point for the editorial through its ability to place familiar objects into unfamiliar relationships.

Casting a male model shifted the expectations of the series from the outset. The gesture remained understated, allowing the styling and imagery to carry the sense of unease without turning the casting itself into the subject. The landscape became an equally important part of the work. A dry salt pan, distant mountains and an uninterrupted horizon created a setting that felt suspended outside ordinary experience, giving the figures a world governed by its own internal logic.

Headpieces, elongated nails and obscured faces gradually altered the body's silhouette and disrupted recognition. Throughout the series, identity remained deliberately incomplete, allowing each image to suggest more than it explained.

The series was developed as individual moments rather than a single narrative. Connections emerge gradually through recurring forms, gestures, and atmosphere.

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