APPROACH

Role: Creative Direction • Art Direction

Developed for the Mr South Africa finalists, the series established a consistent visual identity that could be used across promotional and editorial platforms.

The objective was to create portraits that felt individual without losing cohesion across the group.

The direction focused on light, composition, and body language to reveal character while maintaining a unified visual language throughout the series.

Working exclusively in black and white placed greater emphasis on expression, physique, gesture, and form. Architectural interiors and natural environments provided variation without competing for attention, allowing each finalist to retain a distinct presence within the same visual framework.

The resulting body of work balanced individuality with consistency, presenting the finalists as a collective while giving each portrait its own identity.

lizlotz161@gmail.com