APPROACH

Role: Creative Direction • Installation Design

Window installation for Luminance at Hyde Park Corner to amplify presence without shifting focus away from the garments and in-store styling.

For the Luminance window at Hyde Park Corner, the installation was developed to support the collection without competing for attention.

Oversized white paper florals introduced scale and structure while allowing the garments and mannequins to remain the focus of the display. Restricting the palette to white shifted attention towards form, shadow and texture rather than colour or decoration.

Each element was positioned to shape the composition of the window, drawing the eye naturally through the display while preserving clear views of the collection.

The result relied on restraint, demonstrating how a small number of carefully placed elements could transform the presence of the window.

lizlotz161@gmail.com