APPROACH

Role: Creative Direction • Art Direction

Digital campaign developed for Gepherrini, a Georgian leather accessories brand positioned within contemporary luxury accessories.

Each composition was reduced to the relationship between the model, the handbag, and the background, allowing the product to remain the strongest element within the frame. Simple blocks of colour and clean surfaces emphasised proportion, material and silhouette without competing for attention.

Across the series, subtle shifts in pose, framing and colour created contrast between the images while maintaining a consistent visual language centred on the product.

lizlotz161@gmail.com