APPROACH

Role: Creative Direction • Art Direction

Created as branded campaign content for EPOSHH's activewear range.

The campaign explored how activewear could be presented beyond its conventional setting.

Movement informed every image, although it was suggested through posture, composition and styling rather than overt athletic performance. The focus remained on confidence, ease and the relationship between the clothing and the body.

Simple environments and a restrained visual language allowed the collection to remain the centre of attention, while subtle graphic references reinforced the identity of the brand.

The series positioned the garments within everyday life, extending their role beyond sport without losing their sense of movement.

lizlotz161@gmail.com