APPROACH

Role: Creative Direction • Art Direction • Installation & Prop Design

Developed to establish Bespoke Paper World's visual identity, the series defined a recognisable photographic approach through photography, styling, art direction, and installation that remained consistent across changing subjects and commissions.

Each composition follows the same structure: a single figure photographed from above, surrounded by handcrafted paper florals. Small changes in styling, floral construction and character allow each image to respond to a different context while remaining immediately recognisable.

The overhead viewpoint became a defining part of the work, compressing figure and installation into a single composition where neither dominates the other.

Working with paper encouraged a different way of seeing familiar forms. Flowers remained recognisable, yet their reconstruction by hand introduced just enough uncertainty to slow the eye before recognition settled.

lizlotz161@gmail.com